Instructor: Vidhu Maggu
Credits: 3
GEP: Humanities

Course Description

Cross-functional solutions for core business activities such as team management, product design, distribution, manufacturing, marketing, and customer relations. Identification of main business tasks through team dialogues (facilitated teaching) and own practice to acquire skills in main business activities. Interactions between different functional areas of the business.

Learning Outcomes

The course introduces students to the general concepts of business by using contemporary topics centered on the business plan model. Upon completion of this course, the students have a general orientation to a wide variety of business principles and careers, and how they are integrated into actual applications in the business world.

The students will be able to:

• Describe the current world of business
• Set company goals and develop a mission statement
• Explain and analyze how businesses are organized and managed
• Understand how people are managed in organizations
• Compare and contrast the interrelationships of production, marketing, and finance (and thus be prepared for higher-level business courses)
• Apply business principles to real-world problems and select and evaluate solutions
• Apply intellectual standards for critical and creative thinking
• Evaluate the work of others using intellectual standards for critical and creative thinking
• Apply critical and creative thinking skills and intellectual standards in the process of solving problems or answering questions
• Identify and use authentic connections between two or more disciplines