Instructor: Štěpánka Stein
The purpose of the subject ‘Fashion and Commercial Photography’ is to outline principles and possibilities of today’s fashion and commercial photography. In the past few decades, this style has been appearing in significant world collections. Inevitably, its role has become stronger in all aspects of global perception of art work. It is often inspired by capturing reality, combined with elements of stylization. The trends keep moving further and coming back, but the substantial remains – focusing on quality of ideas and selection of models. The role of styling and make up is very variable and ‘burdened’ by trends, nature is replaced by the expressive and oversaturated, and vice versa. Students are introduced to the work of both World and Czech photographers, to publications focused on fashion; they establish their own opinion on the variety of approaches to fashion photography. It is important that students understand fashion not only in the sense of clothing but see it in a wider context. Fashion is design, it is architecture, life style, objects around us, our aesthetics. A fashion photographer should be able to sense paintings as well as creations by fashion designers; should be able to see colors, material structure, pattern lines, details that make the whole.
Working on particular assignments, students get to understand that fashion photography is team work: an artist-designer, a model, a visage artist and a client who dictates limits of the production. Ultimately, this will lead to the development of your own way to visualize your ideas in
fashion photography. If you complete the course successfully you will probably have by the end of the class a small fashion photo portfolio.